FIFA X EA Sports / The Groundbreakers
We’ve been working on a series of short form docu/brand/films for Copa 90. Commissioned by FIFA / EA Sports and shot in Paris, Monaco, Berlin, Amsterdam, Beijing, Johannesburg and London, the films focus on a series of individuals and their extra-ordinary journeys to success. Working closely with the directors of each film ad using a combination of commercial and production music, we supervised most of the project. It was a fascinating insight into the trials and tribulations of the players, the cities, scenes and communities that they came from.
Watch the first one: Ben Yedder here